35 percent of US merchants accept Apple Pay

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Apple is making the case that Apple Pay has bigger and broader adoption than it’s getting credit for. Jennifer Bailey, who leads Apple Pay, spoke today at the Code Commerce conference in San Fransisco and said that in the span of just two years Apple has managed to move from four to 35 percent of retailers (or 4 million locations) supporting Apple Pay in the US. Apple is also targeting big retailers for the next year, including GAP, to increase that growth.

Bailey says that EMV chip cards are annoying for consumers (she’s right), and that’s helping to drive adoption. “Once you figure out you have to dip, you wait awhile, you wait awhile,” Bailey said. Then she went so far as to mimic the annoying “BEEP BEEP BEEP” that those chip card…

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