It’s ten years since the launch of the famous ‘Get a Mac’ ad campaign, admired even today as one of the most entertaining and effective series of ads ever produced. The team responsible for it – from creative directors to Mac & PC actors – have been looking back at the series in a two-part feature in ad industry journal Campaign.
The piece describes the campaign as the end result of ‘an excruciating seven-month quest for an idea that Steve Jobs didn’t hate.’ The campaign ended up running for three years, with 66 ads making it to air, though the team actually shot a total of 323 …
Filed under: Apple
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