Tim Cook says the Apple Watch just had its best sales week ever


Tim Cook has delivered an update on Apple Watch sales through the unusual medium of email to Reuters reporter. “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook said. “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.”

The timing of Cook’s essentially public comments is notable, coming the day after research firm IDC published a report estimating that Apple Watch sales last quarter were down 71 percent year on year. The figures weren’t surprising considering that Apple released…

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